Mile Stones Planning
1. Preliminary Research and Discovery Phase:
a. Gathering any specifications of the project
b. Research of the field, market pool, and target population
c. Establishing a strategy to best accomplish (Your Company) goals within budget and timeframe
d. Fine tuning the technological route for the design and development of the site
e. Determining the full and final in-depth scope of the project
2. Strategic Planning:
a. Conception of the main goals of the website and of the users’ pathways, including what we call “the preferred customer pathways”.
b. Conception of the website’s flow and calls to action
d. Preparation of wireframes showing the different areas of the website, their features, the technologies that will be implemented, etc…
e. Optimization of the navigation according to the application’s goals
f. Content gathering. Copy for individual pages including keyword research.
3. Web Design – Graphic Design Work:
a. Conception and creation of the graphic theme of the website and of the web application, including color scheme, atmosphere, general look and feel, etc…
b. Actual design of the website and of the web application based on layouts and structures of desired layouts.
c. Conception and creation of all the graphic elements of the website
4. Front End Programming:
b. Advanced programming and integration of latest front-end web technologies for enhanced user experience and usability
a. Via approved contact, write compelling industry related content rich in keyword relevancy.
c. Actual programming work and administration to appropriate the back-end and full administration
d. Integration with all features including WordPress install and any necessary plugins.
6. Quality Assurance and Launch:
a. Extensive testing to ensure the website is 100% bug free and is fully compatible
b. Fine tuning the final details of the application design and features
c. Configuration and setup of the server that will host the website
d. Migration of the site to the live server and launch!
7. SEO, Promotion, Statistics and Reporting:
a. Extensive on-page SEO techniques throughout the website
b. Extensive off-page SEO techniques to promote the site and ensure that it appears in the top results for a variety of relevant keywords like Google +, Facebook, Linkedin, Twitter, Craigslist and Google Places.
c. Promotion of the website via all social media outlets:
i. Creation of Google Adwords
Through the above 7 steps process, I will deliver all the services designed to exceed Your Company’s expectations and needs. Once you are a client of Mobile Web Unit, I will regularly communicate with you, and be constantly involved with the work as well as keep you updated on the overall progress via Basecamp project tracking.